This is an entirely custom build that required it’s own admin system to manage prizes, expiry, play limits, and more.
Users had to be preloaded into an admin system, which generated a GUID and link for each user. These links were then used in a targetted eDM towards the customers with a call to action to play the game and win prizes.
From the ground up it was built with:
- NodeJS (Backend)
- Firebase/Firestore (Database)
Design and Campaign: Skinny Marketing
Frontend and Backend: Myself
Disclaimer: My fulltime employment is at Skinny Marketing.